Gartner Expert

Colin Reid

VP, Product Management

Colin Reid is a VP of Product Management at Gartner. He leads Gartner teams in scoping, building, shipping and then managing global SaaS applications, including BuySmart.

Prior to his role in product Colin was a Gartner analyst covering marketing and content technology and their operations. He focused on helping clients design, build, integrate, operate and then optimize all aspects of marketing and content technology and their operations. From planning and evaluation, through vendor selection and negotiation to implementation, measurement and even rationalization Colin helped leaders achieve their objectives through building and running effective and efficient systems that drive quantified value for their organization. In addition to a deep strategic and practical understanding of marketing operations and technology management Mr. Reid has been a CMO, a COO and lead teams at client marketing organizations, marketing agencies and global technology providers where he experienced being a Gartner client.

Previous experience

Mr. Reid oversaw global marketing for SAS' marketing analytics, adtech and martech portfolios. Worked with C-suite and marketing executives to help them develop and deliver strategies in an evolving and fragmented world.

Professional background

SAS Institute

Global Marketing Director, Customer Intelligence

Teradata Marketing Services

Head of Digital Marketing Center of Excellence


SVP & Chief Revenue Officer


B.Eng., With Honors, Chemical and Minerals Engineering Charted Institute of Marketing Post Grad. Certificate and Advanced Certificate in Marketing

Read More Read Less